Local Competitor Rank Tracking
Follow how competing businesses rank in local search and what their customers say about them in reviews.
How rivals rank and what customers say
Competitor rank tracking shows where the businesses you compete with rank in local search for the keywords that matter to you. Rating Captain Local follows their local rankings and keyword performance next to your own, so you can see which businesses rank ahead of you and for which searches.
Besides rankings, Rating Captain Local collects your competitors’ customer reviews and measures the sentiment in them. You can compare their Google Business Profiles with yours and see what customers like or dislike about each business. Alerts let you know when something changes, so you do not have to check every competitor by hand.
Together, this gives you a framework for a SWOT analysis of your local market. Use it for local SEO competitor analysis: find weak points in a competitor’s approach and spot opportunities and threats in your market before you decide what to work on next.
Ranking comparison
Reports compare your keyword rankings directly with those of your competitors.
Sentiment
See what customers say about your competitors in their reviews.
SWOT analysis
Get a framework for a detailed SWOT analysis of your local market.
Local market
Spot the opportunities and threats in your local market.
Frequently asked questions
What is competitor rank tracking?
Competitor rank tracking follows where other businesses rank for the same local keywords you target. It shows which competitors appear ahead of you in local search and for which keywords.
What is local SEO competitor analysis?
It compares competitors’ local keyword rankings, Google Business Profiles and customer reviews, including the sentiment in those reviews. Seeing that data next to your own puts your search visibility in context.
Are nearby businesses always my search competitors?
Not always. A search competitor is a business that appears for the same keyword in the locations you want to reach. Different searches can show different competitors.
How can I use competitor tracking data?
Look at the keywords and locations where other businesses rank ahead of you, then compare their profiles and reviews with yours to find gaps. Use what you find to prioritize improvements.
Have another question? Talk to our team.
